Marketing

Madeira is repositioning itself as a luxury and wellness destination aimed at the upper middle class and upper class segments. This is according to Madeira’s tourism boss, Eduardo Jesus in an [...]

The 17th edition of QSP Summit, the most important event for management and marketing in Portugal, will run between July 2 and 4 in Porto and Matosinhos. This year’s theme is ‘Rethinking [...]

After years of being in the headlines for the wrong reasons, Portugal’s State-owned airline TAP has unveiled a “massive marketing campaign” to reposition its brand. The marketing drive has been [...]

A digital platform celebrating the best that Portugal has to offer in a unique and inspiring way, launched earlier this year, has been praised and recommended by on national television by a [...]

The Portuguese executive Helena Gouveia has been appointed head of marketing for Ikea in Sweden. Gouveia, reports marketing trade paper Meios e Publicidade, had worked for 10 years at Ikea [...]

The consultancy OnStrategy has published the results of its Relevance Emotional Reputation Index for the brands in Portugal that the Portuguese most recognise and have a preference for based on [...]