Portugal as a brand has been calculated to be worth €257Bn which is not far shy of the country’s GDP at €290Bn

This is according to OnStrategy which has just published the results of a study into the ‘Strength and Financial Value of the Portugal Brand.

The study emphasises the impacts of the country’s main industries and various Portuguese districts on the brand’s strength and estimates that the economic value of the brand stands at €257Bn giving the country a Brand Strength score of 62.5 out of 100.

OnStrategy worked out the Financial Value of Brand Portugal taking into account sources such as GDP, indicating that the primary sector (around 2.5% of GDP) will have particular benefitted from a reputation value liked to authenticity and sustainability, with a decisive impact on sectors such as wines, olive oil, fruit and vegetable farming and olive groves.

In the secondary sector (between 18-20% of GDP) export industries such as car and car components, metal goods, footwear, textiles, ceramics, and processed foods where Made in Portugal has strengthened its credibility, ingenuity, quality and design as a result of these sectors being repositioned and improvements in the way people perceive these goods.

Finally, the tertiary sector (between 75 and 80% of GDP) dominated by tourism, hospitality, hotels, digital services, retail and international education is the main “shop window” advertising the Made in Portugal brand.

From an international point of view, international education, tourism, industries and sports which are well seen and most favour Brand Portugal.

Source: Publituris